Highly commercially-oriented and results-driven Digital Marketing Leader offering over 10 years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Proven success championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving increased growth, ROI and revenue. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business. A cross-functional communicator easily interfaces with high-profile leadership, vendors, internal and external customers. Proven ability to retain a positive, confident demeanour while providing courteous, efficient, and superior customer service.
Group Digital Marketing Manager • July 2007 – Present
Responsible for all aspects of the Group’s websites, and social media management of the Group. Leading a team of
5 creative designers, content developers and editors.
Project Manager of the Oracle CX system implementation (CRM), including Sales Cloud, Eloqua (Marketing Cloud), SRM and RightNow (Service Cloud)
Leading execution of strategic planning - facilitated strategic planning process to clearly articulate client companies' vision, mission, value proposition, brand architecture and positioning.
Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience.
Manager of Branding activities of the company and personal branding of the chairman
Co-Founder • July 2015 – Present
Manage several projects for large and mid-size companies in the Middle East. Currently expanding in the United Kingdom and European Union.
Partner with business leads to identify opportunities that increased revenue or decreased expense.
Operated autonomously in all facets of business, i.e., strategic planning, operations, merchandising, and marketing for online community; proficient in customer relations, brand positioning, revenue growth, financial management, driving operational excellence, business development, price negotiations.
Demonstrated outstanding courtesy and strong interpersonal skills in all customer interactions; implemented all business-building expectations through web presence and social marketing.
ECM & Online Solutions Manager
Heading a technical team of 4 senior developers and 3rd party vendors responsible for all aspects
of online solutions for the company such as: intranet portals, document management system
(MS SharePoint 2013), websites and ecommerce platform, web applications, mobile apps.
Analysing business requirements for the Business Process Management system (BPM) - Appian
Provide on-demand digital marketing resources for brand websites and eCommerce.
Develop IT delivery roadmaps that outlined long term strategy and alignment with business goals.
Lead cross functional team through software delivery process and provide oversight to ensure business requirements were implemented correctly.
Deliver program commitments on time and under budget, with demonstrated positive ROI.
Web Administrator & Computer Teacher • July 2006 – July 2007
Class advisor and teacher for the subject computer science for the foundation year.
Also, responsible for the college’s website, its design, development and administration at the IT department.
Developed the websites and eLearning system for the “Fursan Competition” for scholarships of medical studies.
Safety & Security Manager • April 2004 – May 2005
Created security and safety plans for corporate clients such as Mercedes Benz research center and Bosch Hydromatik
Team leader of VIP personal security
Coordinated security teams during events and missions (3 to 8 persons)
Coordinated with civil defense and police in alarms cases in our protected facilities
Analysing security and safety risks and propose solutions and systems.
Master of Business Administration - MBA • October 2018
Current MBA student at the University of Leicester, School of Business, one of the top universities in the United Kingdom. My focus during the studies is on Marketing, Branding, Communication, Leadership, Organisational Behaviour, Business Ethics, Accounting & Corporate Finance. Prospective graduation will be in October 2018. The study, which runs in parallel to my work provides an important and vital aspect as I immediately apply the theoretical learning at work. The perfect mix between self-development and application of academic knowledge in practice!
Diplom in Crises & Securiy Management • 2004
Graduate of the German Crisis and Security Academy. This study has put me on the management track and educated me about risk evaluation/management, strategic planning, team building and teamwork.
Google AdWords Certification • 2015
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognises them as an expert in online advertising.
Google Analytics Certification • 2015
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics
that is available to any individual who has passed the Google Analytics IQ exam.
While Google Analytics is easy to use for beginners, it's also a very powerful tool in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organisations and at helping others to do the same.
Google Video Advertising Advanced Certification • 2015
The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising video advertising campaigns across YouTube and the web.
Google Mobile Advertising • 2016
The Mobile Advertising exam covers basic and advanced concepts, including mobile fundamentals, bidding & targeting strategies, mobile ads and measurement solutions.
I have extensive experience leading high performance marketing teams providing social media marketing, product enhancement, event management, advertising & promotion, campaign management, information availability that sustained business operations, reduced operating costs, streamlined overall operational functions, and simplified the complexity of critical infrastructure, while providing maximum technological flexibility. These points coupled with my proven success championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving increased growth, ROI and revenue have made me a perfect fit for any organisation looking for a professional with multi-cultural background and with proven-track success in various multiple environments.
Project management and business analysis for the Oracle CX implementation project at the Saudi German HospitalsCRM, Oracle
VIP personal branding management, positioning, couching and strategy buildingVIP, Branding, Web Development
Modern web development for corporates and all peripheral services such as web hosting, domain registration and corporate identity buildingWeb Design, Web Development, Corporate Identity
Management of large and mid-size intranet and internet portals projects. Business requirements analysis and business process managementPortals, Enterprise Content Management, Document Management, business process management
Implementation of fully functioning e-commerce solutions, inclusive ROI oriented SEO and social media campaignse-Commerce, online shop, online trading, payment gateways, product shipping
Implementation and hosting of eLearning solutions, supporting admission, live classroom, grading & collaborationeLearning, online classroom, collaboration, online education
Helping great business ideas to come to light and flourish! Consultations and identiy building from scratch. As an MBA student and with extensive multicultural expercience I can guide you through the bureaucratic systems and company setupBusiness solutions, consulting
Do you have a great product or service? Do you like to design and produce awesome packaging and create awareness campaigns for it and you would like to start selling immediately? Better call Omar!Business development, product development
Are you looking for a partner or have a suitable position? Get in touch with me now to discuss your requirements. I am always interested in challenging ventures!
Your future is created by what you do today, not tomorrow!Unknown
The secret of all victory lies in the organisation of the non-obvious.Marcus Aurelius
Travelling: It leaves you speechless & turns you into a storyteller.Unknown
He who isn't courageous enough to take risks will accomplish nothing!Mohammad Ali
If you cannot do great things, do small things in a great way.Unknown
If it does not challenge you, it will not change you.Unknown
Grateful for where I'm at, excited about where I'm going.Unknown
I am always happy to get in touch! Please do not hesitate to contact me to discuss your projects, business opportunities or just for the purpose of networking.